Scale eCommerce Growth with Smarter Paid Media.

We build paid acquisition systems for eCommerce and DTC brands, designed to lower your cost per customer first, then scale what works. No siloed campaigns. No vanity metrics. Just profitable growth.

Get a Quote →

within 24 hours

Trusted by brands you know

—— The Problem

Most brands hit a ceiling — not because of their product

The issue is almost always the marketing system underneath it.
Here's what we see over and over.

📈

CAC Keeps Rising

Ad spend scales but acquisition cost trends the wrong direction — with no clear lever to pull to fix it.

🔀

Attribution Is Murky

Multiple channels, inconsistent data, and conflicting dashboards make it impossible to know what's actually driving revenue.

✳️

Siloed Channel Management

Paid search, social, and creative are run independently — each optimizing for itself instead of your bottom line.

⚙️

No Performance Owner

Vendors execute tactics. Nobody owns the end-to-end outcome or takes accountability for your profitability.

💰

Spend Scales, Profit Doesn't

Increasing budget amplifies inefficiency instead of compounding results — growth without margin improvement.

🎯

Vanity Metrics Win

Agencies optimize for impressions and click-through rates while CAC, LTV, and contribution margin go unmeasured.

—— our approach

One connected system. Four phases.

We don't manage channels in isolation. Every engagement follows a disciplined process - efficiency first, then scale.

Strategy & Audit

We assess your current performance, funnel, channel mix, and growth constraints. The output is a clear, specific plan — not a generic strategy deck.

Channel Execution

We manage and optimize campaigns across the channels that make the most sense for your business — built as one integrated system.

Continuous Optimization

Creative, offers, audiences, and messaging are tested constantly using real performance data — not assumptions or guesswork.

Responsible Scaling

Once efficiency is proven, we scale spend strategically — maintaining profitability rather than chasing volume for its own sake.

10+

YEARS IN PERFORMANCE MARKETING

$120M+

REVENUE DRIVEN FOR CLIENTS

3.8×

AVERAGE BLENDED ROAS IMPROVEMENT

—— CLIENT RESULTS

Outcomes, not activity reports

Every engagement is measured against what matters — CAC, ROAS, and revenue growth.

Consumer Goods DTC

CASETiFY

2.4×

ROAS Lift

−34%

CAC
Reduction

$4.2M

TRACKED
Revenue

Led Meta and Google Ads alongside a UGC content engine over nearly three years. Close to 30 ad creatives produced, generating millions of views and contributing to hundreds of thousands of sales while scaling their US market presence.

We're selective — intentionally

Saying no to the wrong fit allows us to deliver better results for the right partners. Here's what we look for.

✔️

You're a strong fit if…

Digital marketing is your primary revenue driver

You're already investing in paid media and want stronger results

You want unified strategy across channels — not disconnected vendors

You measure success by CAC, ROAS, LTV, and contribution margin

You're looking for a long-term performance partner, not a task executor

You're open to testing, iterating, and adjusting strategy based on data

❌

You're not a fit if…

No pixel data, no proven offer, no prior spend -- we're not the right first step.

If the business is in crisis, paid media won't save it.

If there's no room to profitably acquire a customer, no agency can fix that.

If there is a pattern of cycling through partners, the problem usually isn't the agency.

You go dark. We need access, feedback, and a real point of contact to do our job.

Your product isn't validated yet. You need our Validation Program first

—— WHO WE ARE

We're ThinkRaven

ThinkRaven is a performance marketing agency built exclusively for eCommerce and DTC brands. We don't manage campaigns in isolation, we build acquisition systems designed to drive revenue, scale efficiently, and hold up long-term.

We've spent the last 10+ years embedded in the eCommerce world, running performance campaigns for brands across consumer goods, consumer tech, and health and wellness. That experience is now packaged into a focused, standalone offer with one goal: profitable growth.because your campaigns are structured wrong.
‍

Get a Quote →

within 24 hours

Or email at biz@thinkraven.com

—— FAQ

Common questions

Still have questions?

We're happy to walk through anything during a strategy call. The call is a focused, no-pressure conversation — not a sales pitch.

Get a Quote →

within 24 hours

How is ThinkRaven different from a traditional agency?

We operate as a performance-driven growth partner, not a service vendor. We align strategy, media, and creative under one unified approach — focused entirely on business outcomes like CAC, ROAS, and contribution margin.

What's included in the onboarding process?

Onboarding includes a deep audit of your current marketing, tracking setup, creative assets, and business goals. We build a custom growth roadmap and align on KPIs before launching any campaigns.

Do I need to be running ads already to work with you?

Not necessarily. While we work best with brands already investing in paid media, we can also help you build a performance marketing engine from the ground up if the fundamentals are in place.

How long until I see results?

Most clients see meaningful improvements within the first 30–60 days. However, building a scalable, sustainable growth system typically takes 90 days of strategic iteration and optimization.

Do you manage creative production?

Yes. We handle creative strategy, production, and testing — ensuring your ad creatives are aligned with your performance goals and continuously optimized based on data.

What channels do you manage?

We manage paid media across Meta, Google, TikTok, YouTube, and other platforms depending on your business model. Every channel decision is driven by where your audience converts most efficiently.

What does the estimate process involve?

After an initial strategy call, we review your current performance data and goals. From there, we provide a tailored scope of work with transparent pricing — no hidden fees or vague deliverables.

Are there long-term contracts?

We believe in earning your business every month. While we recommend a minimum 90-day engagement to see real results, we don't lock clients into long-term contracts.